See how our process turns a target market into a calendar full of qualified conversations, and a first-month investment into new contract value.
Note: These are representative scenarios that illustrate our process, pricing and typical outcomes. They are not presented as verified client testimonials.
The Numbers
Four representative scenarios across SaaS, Fintech, HR Tech and Martech showing what a properly structured outbound engine could look like.
Workflow Automation Platform
Relied strictly on inbound signups, self-sourcing just 2–3 demos a month with no cold outbound framework and no dedicated team.
We deploy LinkedIn and email outreach targeting Ops Directors and CTOs, supported by warm phone outreach from expert callers.
B2B Payments Platform
One in-house SDR doing single-channel cold calling only, struggling to reach compliance-cautious finance leaders.
Multi-touch LinkedIn outreach to CFOs and Finance Directors, automated email nurture, and dedicated appointment setters running high-volume daily calls.
HR & People Analytics SaaS
Relied on free trials, with long, unqualified sales cycles and no proactive view of buyer intent.
Targeted CHROs and HR Directors with retention pain-point messaging, automated email nurture and qualification screening of every warm response.
Marketing Analytics Platform
Inconsistent MQL flow, zero dedicated outbound channel and unpredictable quarterly pipelines.
LinkedIn outreach and email sequences built on marketing ROI proof points, targeting CMOs and Marketing Directors, with dedicated setters booking demos.
Illustrative Summary
Don't just take our word for it. These representative scenarios show how the model could support businesses like yours.
Qualified meetings / month
Illustrative new ACV (Ledgerway)
Highest illustrative contract value per £1
Illustrative ACV range
All figures are illustrative estimates, not guarantees. Actual outcomes depend on market, offer, targeting, sales conversion and contract size. The contract-value-to-investment ratio is not the same as profit or a guaranteed financial return.
Your market could be next
Let's assess your ICP, market and offer — then build a predictable outbound engine around the buyers you actually want to reach.